City National Bank + Los Angeles Cyber Lab
Cybersecurity Marketing & Campaign Coordinator Fellow
August 2019 - November 2019
- Coordinated 3+ cybersecurity in-person events and 5 webinars connecting ecosystem partners with LA Cyber Labs and City of Los Angeles; assisted with content strategy selection, ensuring vendor invoices for events with over 10,000+ attendees and identifying appropriate webinar digital platforms.
- Collaborated with marketing, communications, and PM teams to develop branding and product positioning/messaging of LA Cyber Labs available suite; developed go to market strategy and KPIs to assess effectiveness.